From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image byNicolle Mendoza
Read More 2 minute read Brand Extension Brand Strategy News Product Brand Extension: Vespa Launches Its First Perfumes Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa… byMarion AndrivetJune 7, 2014